Guide to Buying Matcha Tea


CEREMONIAL MATCHA TEA
How to Choose the Right Matcha Tea
Understanding the differences between each type will help you choose the one that best fits your lifestyle.
Here we answer the most frequently asked questions about the types of matcha tea.
Where does matcha come from?
Matcha has its roots in China, but it was perfected in Japan, where it became a central element of the tea ceremony.
What are the different types of matcha according to quality?
Master’s Selection: Superior quality for traditional ceremonies.
Ceremonial: Ideal for drinking on its own, with a smooth and balanced flavor.
Premium: Versatile, suitable for lattes and recipes.
Culinary: Perfect for cooking and baking, with a stronger flavor.
What is the difference between ceremonial matcha and culinary matcha?
Ceremonial matcha is more refined and meant to be consumed on its own; culinary matcha has a bolder taste, ideal for recipes.
What is the difference between organic and non-organic matcha?
Organic matcha is grown without pesticides or chemical fertilizers, while non-organic matcha may use conventional farming methods.
Which regions of the world produce the best matcha?
Japan and China are the world’s leading producers of matcha tea.
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Color
Color is one of the most immediate and reliable indicators of matcha quality. High-quality matcha has a vibrant, bright emerald green color. This intense hue is the result of the shading process the plant undergoes before harvest, which increases the production of chlorophyll and essential amino acids.
Matcha with yellowish or brownish tones suggests lower quality.


Aroma
The aroma of matcha is a direct reflection of its freshness and quality. High-quality matcha gives off a fresh, vegetal scent with sweet notes and a slight umami touch. This pleasant smell indicates a high content of L-Theanine, an amino acid that contributes to both flavor and the relaxing effects of matcha.
Texture
The texture of matcha is essential for proper preparation and mouthfeel. High-quality matcha is extremely fine to the touch, similar to talcum powder or silk. This fineness is achieved through traditional stone grinding, which produces ultra-fine particles.

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